BeHere, BeThere was a proposal submitted to the Bill & Melinda Gates Foundation. It is a crowdsourced charity platform that partners up projects in remote areas in developing countries, with conscious businesses in the developed world. Every time a customer checks-in at one of those businesses, a small amount of money goes to the project in development.
The proposal was a Cannes Chimera Winner Project — an initiative created by the Bill & Melinda Gates Foundation that enables individuals worldwide to test bold ideas to address persistent health and development challenges.
Case: Digital Platform, App
Client: Bill & Melinda Gates Foundation, Cannes Chimera
Industry: Charity, Non-Profit, NGO
Role: Concept, Copywriting, Strategy
Agency: Serviceplan International, 2012
Awards: $100K Grant