I always had a thing for writing. When that thing escalated, I left Physics and sunny Athens behind and headed towards gray Hamburg (Miami Ad School) in the name of copywriting.
Since 2011, I've been spending most of my time among global creative teams, developing concepts, campaigns and projects for international clients and organisations (some award-winning, some pitch-winning, some simply nerve-recking).
But things got even better when the focus shifted towards a new generation of companies, mobility start-ups, eSports organizations, and purpose-driven brands.
These days, I'm working as an independent creative, using my network and experience in concepts, strategy and copywriting to help this new generation of companies and start-ups build their brands, launch their products and grow their business.
Like (most) copywriters, I did a lot of writing in the past years:
Campaign concepts and concept lines. Headlines, taglines, claims, descriptions, scripts, landing pages, articles, case studies and presentations. Vision, mission, some PR statements. Event ideas, new product ideas, promo, activation and surely, the occasional award ideas. Pitch decks, feedback decks, briefs and a couple of agency Christmas party films.
Not all of it good.
That would have been both surprising and suspicious.
Awards & Recognitions
Cannes Lions, The New York Festivals, D&AD, One Show, Eurobest, Cannes Chimera, ADC Germany, Red Dot, Young Guns, Lürzer's Archive, Golden Award of Montreux, Euro Effie, Cresta awards, Deutscher Werbefilmpreis, Die Klappe