In the last 12 years, or so, I have been part of big and small creative teams, in advertising agencies or 4-people creative studios. Together we spent many days (nights, weekends, some public holidays) learning how to create work that solves very different kind of challenges. It was not always easy, or successful. And it did not always make sense. But during that time I got the chance to work with different types brands, industries and markets. Some local (Fielmann), most global (BMW). Companies looking to launch new products, find a new positioning, or raise awareness. NGOs (Bill & Melinda Gates Foundation), mobility start-ups (Skai) and eSports organisations (Cloud9). Some profit-driven, some purpose-drive. And a few that truly did a great job combining both.
Cannes Lions, The New York Festivals, D&AD, One Show, Eurobest, Cannes Chimera, ADC Germany, Red Dot, Young Guns, Lürzer's Archive, Golden Award of Montreux, Euro Effie, Cresta awards, Deutscher Werbefilmpreis, Die Klappe