BMW has a social media following of about 20 million strong. These people love their BMWs and each of them has a story to tell. #BMWStories is a global brand campaign based on personal stories of driving pleasure, under one hashtag. The campaign runs on bmw.com and works as a platform to collect and connect user-generated content, as well as original stories from BMW.
Case: Digital Platform, Branded Content
Role: Concept, Copywriting
Agency: Serviceplan International, 2015
Awards: Cannes Corporate Media & TV Awards (1x Gold), Golden Award of Montreux, World Media Festival (2x Gold), W3 Awards (2x Silver), AutoVision (1x Gold)