Amber Island is a new web3 community built around rare, collectible spirits, that offers its members access to exclusive whisky releases and unique experiences on- and offline.
What sets them apart from the typical dram collector’s clubs is the use of physical-backed NFTs; leveraging the power of blockchain technology in order to make rare whisky collecting and trading much easier and safer.
Case: Brand Launch, Web3 Community
Client: Amber Island
Industry: Digital, Spirits
Role: Content Planning, Content Strategy, Digital Copywriting
Agency: Gharage, 2022-23
Client: Amber Island
Industry: Digital, Spirits
Role: Content Planning, Content Strategy, Digital Copywriting
Agency: Gharage, 2022-23
The Glenturret 30 Years Old - Limited Amber Island Edition is the scarcest release in the distillery history and was sold out in 7 minutes!
I had the opportunity to work with the team during the first 6-7 months of its launch, up to the the first product drop, where the main goals was growing the online community (twitter, instagram, discord) with a mix of organic and sponsored content and expanding the newsletter database.
Some of the aspects my role included:
Planning, researching and developing revenant content for social with a strong focus on rare whisky, web3, and physical-backed NFTs.
Copywriting support with social media campaigns leading up to the first product drop, newsletter copy, and fine-tuning the brand’s mission.
Copywriting support with social media campaigns leading up to the first product drop, newsletter copy, and fine-tuning the brand’s mission.
