Working in the field of design is probably one of the best jobs in the world right now. It’s also one of the most crowded industries. Coming from the need for a new, sharper positioning that does justice to the company’s unique role and skills, in 2019 Designworks launched its new brand identity by introducing a new ambition, a new positioning and a new language.
Designworks is a global design studio working on some of the world’s most future-driven challenges. Their work involves designing solutions that improve things like traffic, transportation, urban mobility planning or introducing new, clean and mind-blowing ways to move and connect.
Case: Brand Re-positioning, Brand Development
Client: BMW Designworks
Industry: Design, Innovation
Role: Strategy, Concept, Copywriting
Agency: Moon To Mars, 2019