THEY, were a small creative advertising agency in Amsterdam and THEY were celebrating five glorious years of existence in the advertising world and decided to make a trip to Istanbul to blow the birthday candles, oriental style.
THEY didn't want to go unprepared, so they asked us to make a booklet with all the basic information, in a non conventional way. So we made a (kinda) interactive children's book for the five-year-old agency and its people, filled with good tips, silly games, handwritten youtube links, sharp cultural references and a whole lotta love.
Case: Internal Communication, Book
Client: THEY
Industry: Marketing & Advertising
Role: Concept, Copywriting
Agency: THEY, 2011
