In 2014 Serviceplan designed and developed a strategic and creative platform for BMW’s off-road(-ish) X Range. Conceptually, the campaign was rooted in an ever-changing version of the world, a constant state of unknown.
Visually, it was expressed as a city that rolled on a landscape in a liquid motion, reflecting the movement of ocean waves. The waves were brought to life thanks to the amazing work of Time Based Arts that managed to create a realistic, yet non destructive, but still exciting effect, both one on a large scale but also down to the details on street level.
In collaboration with: Sebastian Strasser, Linus Sandgren, Georg von dem Bussche (PlayDis!), MPC, Time Based Arts & Radical Media. Photography, Emir Haveric.
Case: Global Launch, Integrated Campaign
Role: Concept, Copywriting, Strategy, Script, Headlines
Agency: Serviceplan, 2014
Awards: Eurobest, New York Festivals, Ciclope International Festival of Craft, Clio, Deutsche Werbefilmpreis, ADC Germany, Die Klappe
X4 Behind The scenes
Leave Your Fears Behind