Miami Ad School is one of the world’s most creative schools. Every year it attracts students from all over the world looking to build a portfolio and a career in the creative industries. 
This brutally honest card game was designed to introduce the reality of working in the creative industries, without the filters of political correctness on. The game serves as an introduction for perspective students but also as a therapeutic outlet for members of the industry - just try and see. 
The physical version came in a limited number of copies, but the cards are also available online as a downloadable, ready-to-print PDF. For more information visit
Case: Branded Content, Game Design, Promo & Activation
Client: Miami Ad School Europe
Industry: Education
Role: Teacher, Creative Direction, Copywriting

Packaging - Game box and cards

Game box backside and cards

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