Together with la red's Social Strategy team, we developed various content format ideas for Jägermeister's global Instagram channel. The content pillars were developed based on things such as the brand's passion points (nightlife, music, creators, street art, etc.) and the brand's mission bring best nights to its audience.
The content streams included a series of regular and recurring lifestyle posts, seasonal posts (X-mas, Easter, etc.), as well as mini campaigns like the Meisterfund highlights, #SaveTheNight projects, Pride Month content, Did-You-Know format about nightlife facts nobody asked for. Oh, and a nightlife horoscope too.
Case: Social Content, Instagram
Client: Jägermeister Global
Industry: Wine & Spirits
Role: Digital Copywriting, Social Content Strategy
Agency: la red, 2021 - 2022