There's an undeniable connection between social media use and depression. This unprecedented exposure to "perfection" and "awesomeness" is taking a toll on a lot of people. No-life is 360-awesome and sometimes we just need to be reminded of that.
This idea is leveraging facebook's 360 posts to show the rest of reality, beyond that one moment of perfection.
Case: Digital, Social Media Campaign
Client: Deutsche Depressionshilfe (German Foundation for Research and Education on Depression)
Role: Concept, Copywriting
Agency: Publicis Pixelpark, 2016
Awards: Cannes Lions (shortlist), ADC Germany (Shortlist), MAX Award (Gold)